Samsung’s promoters play a key role in connecting customers with its smartphones, TVs, and home appliances. Yet many struggled without proper training tools, making it hard to sharpen their sales skills and product knowledge. To overcome this challenge, an application was created that not only improved their training experience but also allowed the company to track performance, turning a weakness into measurable growth.

Project type: End-to-end

Role: UX/UI Designer

Process: Investigation, Journey Map, Wireflows/Flows, Information Architecture, Wireframe, Prototyping, Design System, Usability testing, Heuristic Evaluation and Accesibility.

Tools: Figma, Figjam, Asana, Jira 

Duration: Q2 & Q3 2021

• Training for sales promoters is disorganized.

• There is no effective system for tracking progress or performance.

• Training content is not engaging, reducing motivation and learning impact.

• These issues result in performance gaps among promoters..

– SOLUTION –

• Conducted interviews and analyzed pain points related to lack of motivation and poor tracking in corporate training.

• Defined clear goals: streamline access to courses, centralize information, and boost engagement through gamification.

• Designed navigation maps and user flows to simplify access to news, incentives, and training modules.

• Organized the structure into clear sections (profile, courses, news, incentives) to reduce friction and increase usability.

• Developed a consistent design system with a vibrant color palette and legible typography (SamsungOne), balancing professionalism with energy. 

• Built reusable UI components (cards, buttons, menus, progress states) to ensure consistency and speed up development

• Created low- and high-fidelity wireframes to quickly validate concepts and gathe feedback.

• Delivered interactive prototypes to test usability before moving into final UI design.

• Participated in usability testing, refining microinteractions, readability, and accessibility.

• Integrated continuous feedback from both the team and end-users to improve intuitiveness and engagement.

Conclusion

The Xpert Training App evolved into a modern, easy-to-use, and motivating learning platform that increased employee engagement and reinforced a culture of continuous learning within the organization.

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