Directed end-to-end UX for SaaS web applications used by 5,000+ monthly active users, aligning business goals with user needs.

Conducted 20+ user interviews and usability tests, improving usability metrics with a 30% boost in task completion rates.

Built scalable design systems in Figma, cutting design-to-development handoff time by 40%.

Delivered interactive prototypes and UI mockups that improved stakeholder alignment and reduced iteration cycles by 25%.

Collaborated with developers using Material UI and Zeplin, ensuring seamless design implementation.

Designed responsive web interfaces for Samsung platforms, driving an 18% increase in online engagement.

Produced wireframes, mockups, and prototypes aligned with global brand guidelines and accessibility standards.

Partnered with international teams to localize designs and optimize for diverse user groups.

Created intuitive e-commerce flows that enhanced navigation and increased conversion rates by 20%.

Conducted usability testing on checkout processes, reducing cart abandonment rates.

Designed marketing campaigns that boosted brand visibility by 35% across digital and print channels.

Developed personas and user flows that informed long-term product strategy.